Building a Channel Advocate
How do you view your indirect sales channel? Friend or foe? Depending on your strategy, your channel can be your biggest advocate or your biggest challenge to success. How do you turn your VAR into an...
View ArticleEvent Marketing: Take your T-shirt and Go
Have you ever attended a trade show and come across the drive-by attendee? I’ve witnessed the phenomena many times over the years. The drive-by attendee is less interested in the product you have to...
View ArticleTalk to Me Like You Care
I am well versed in the hold music for my bank, my favorite pizza parlor and my cell phone company. And to date, no one is showing me the love I feel I deserve. Where is my incentive for being a...
View ArticleThe buzz makes its way to the small screen
Check out a recent interview on the Fox Business Network with Polycom CEO, Bob Hagerty. In a quick 30-second segment, Hagerty discusses the future of business communication and shows off the No More...
View ArticleThe Who, What, Where of Email Marketing
You remember Vinnie Barbarino from Welcome Back Kotter? When Vinnie Barbarino didn’t know something, which was often, he approached his lack of clarity the same way every time: “Who? What? Where?”...
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